Server-Side Tracking & Attribution — Pixel & Events
Get your conversion data back after iOS and cookie loss.
Server-side tracking sends conversion events from your server instead of the browser, so ad platforms see the sales the pixel now misses. We set up the Meta Conversions API, GA4, and event deduplication so your reporting is accurate and your ads optimize on real signal.
This is the differentiator most 'web dev' agencies can't touch. Measurable paid growth is impossible without it — which is exactly why we lead with it.
What's included
- Meta Conversions API (CAPI) setup with browser/server event deduplication
- GA4 configuration with clean, meaningful events — not 40 auto-events nobody reads
- Consent-mode and privacy-compliant implementation (GDPR-aware)
- Event QA: we verify every event fires once, with the right parameters
- Documentation + a walkthrough so your team understands the stack
How we work
We map the events that matter to your revenue — purchase, lead, qualified call — and ignore the noise.
Server-side container or direct CAPI, deduplicated against the browser pixel, with hashed customer data done correctly.
We prove each event with test payloads and match quality scores — no 'trust me, it's tracking'.
Pricing
Most setups are a one-off project from €1,200; complex e-commerce or multi-brand stacks are scoped separately. Training add-on available.
Sources & further reading
Tracking & Attribution — frequently asked questions
Is the Meta Conversions API worth it?+
If you spend on Meta Ads, yes. Without it you're optimizing on partial data — often 20–40% of conversions go unseen after iOS changes. CAPI recovers that signal so the algorithm learns from real buyers.
How do you set up CAPI with Next.js?+
We send events from a server route (or a server-side GTM container), hash PII with SHA-256, and share an event ID with the browser pixel for deduplication. Your live site already uses this pattern for its own tracking.
Will this make my site GDPR-compliant?+
Server-side tracking is compatible with GDPR when paired with proper consent handling, which we implement. We're not a law firm, but we build to consent-mode standards and hash customer data.
Can you fix our existing broken tracking instead of rebuilding?+
Often, yes. Many accounts just have duplicate events, missing parameters, or no server layer. We audit first and only rebuild what's actually broken.
Do you train our team to maintain it?+
Yes — 'Pixel & Events' training is a core service. We hand over documentation and walk your team through the stack so you're not dependent on us forever.
Let's build something bigger together.
Tell us about your tracking & attribution goals and we'll show you where the biggest wins are.
Named EU team · real projects · reply within one business day.
Or email info@britxel.com