Data & Analytics Agency — GA4 & Reporting
Decisions on real numbers, not dashboards nobody trusts.
We set up analytics and reporting you can actually rely on: clean GA4, meaningful events, and dashboards that answer real business questions. When your data is trustworthy, every other decision — ad budget, product, content — gets sharper.
Most companies have analytics installed and still fly blind, because the data is noisy or wrong. We fix the foundation so the numbers mean something.
What's included
- GA4 setup and cleanup with events tied to real business outcomes
- Server-side tracking for accurate, durable data (with our tracking service)
- Custom dashboards that answer specific questions, not vanity charts
- Attribution modeling so you know which channels actually drive revenue
- Training so your team can read and trust the reports
How we work
We agree the handful of numbers that actually drive your decisions and design tracking around them.
Clean GA4 and event tracking, verified server-side so the data survives cookie and iOS loss.
Dashboards and attribution that answer 'what should we do more of?' — and training so the team uses them.
Pricing
Analytics setups from €1,000; ongoing reporting and optimization retainer-based. Often bundled with tracking setup.
Sources & further reading
Data & Analytics — frequently asked questions
Why don't I trust my current analytics?+
Usually because events are duplicated, misconfigured, or missing since iOS and cookie changes — so the numbers contradict each other. We audit, clean, and verify server-side so they finally agree.
GA4 is confusing — can you make it usable?+
Yes. GA4's default setup buries what matters under auto-events. We configure clean, named events tied to your goals and build dashboards that answer real questions.
What is attribution modeling and do I need it?+
It's how you assign credit to the channels that drive a sale. If you spend across Meta, Google, and organic, you need it to know what's actually working versus what just gets the last click.
Can you connect analytics to our ad platforms?+
Yes — accurate server-side data flows back to Meta and Google so their algorithms optimize on real conversions, which is where our tracking and analytics services overlap.
Do you train our team on the reports?+
Always. A dashboard nobody understands is useless — we walk your team through it so the data actually gets used.
Let's build something bigger together.
Tell us about your data & analytics goals and we'll show you where the biggest wins are.
Named EU team · real projects · reply within one business day.
Or email info@britxel.com