Performance Marketing Agency — Meta & Google Ads
ROI-focused paid campaigns, wired to tracking that actually works.
Performance marketing is paid advertising judged on one thing: return. We plan, build, and scale Meta and Google Ads campaigns for European founders — then wire them to server-side tracking so the numbers you optimize on are real, not the guesswork most agencies report.
Most agencies run ads and hope the pixel catches the conversion. We rebuild the measurement layer first, so every euro of spend is attributed correctly before we scale it.
What's included
- Account audit and a clear diagnosis of what's leaking budget
- Full-funnel Meta & Google Ads strategy mapped to your margins
- Creative direction and ad-copy testing framework
- Server-side tracking (Meta Conversions API + GA4) so data survives iOS & cookie loss
- Weekly optimization and a plain-English report — no vanity metrics
How we work
We tear down your current account (or your market) and find the real bottleneck — usually tracking or offer, rarely the ads themselves.
Campaign structure, creative brief, and the tracking stack go live together. We never scale spend on broken attribution.
We move budget toward what converts, kill what doesn't, and report the cost-per-result you actually care about.
Pricing
Management fee scales with ad spend and channels. Ad budget is separate. One-off account audits start from €750.
Performance Marketing — frequently asked questions
How much does a performance marketing agency cost in Europe?+
Management typically runs from €1,500/mo for a single channel up to a percentage of spend for larger accounts. Ad budget is separate. We scope it to your margins in the first call, not a fixed package.
Meta Ads or Google Ads — which should we start with?+
It depends on intent. For most B2B and considered purchases in the Benelux we start on Google Search where demand already exists; for impulse and DTC we lean Meta. We'll tell you which fits before you spend.
Why does tracking matter so much for paid ads?+
Since iOS 14 and cookie deprecation, the browser pixel misses a large share of conversions. If your data is wrong, you optimize toward the wrong audiences. We fix attribution first — that's our sharpest edge.
How fast will we see results?+
Testing usually needs 2–4 weeks to gather signal; meaningful efficiency gains follow once the winning angles emerge. Anyone promising day-one ROAS is selling luck.
Do you work with our existing ad accounts?+
Yes. You keep ownership of your accounts, pixels, and data. We work inside them so nothing is held hostage if we ever part ways.
Let's build something bigger together.
Tell us about your performance marketing goals and we'll show you where the biggest wins are.
Named EU team · real projects · reply within one business day.
Or email info@britxel.com